THE MOVEMENT
\nKeychange is a movement fighting for a sustainable music industry.
\nWe support talented but underrepresented artists and encourage organisations to take a pledge for gender equality.
\nAs we manifest this goal together, Keychange champions statistics, achievements, and our roster of talent, allies and leaders.
\nWhy we need to represent<\/p>\n
Shirley Manson, the frontwoman of Garbage and an ambassador of ours, perhaps puts this best.<\/p>\n
\u201cI remain utterly outraged by the depressing statistics surrounding female representation in every aspect of the global music business.<\/p>\n
We absolutely and urgently must put it to rights. We are doing a great disservice, not only to women of all races and socio-economic backgrounds, but to all genders, culture, and society in general by allowing the status quo to continue.\u201d<\/p>\n
The inequalities in the music industry are vast. Performers alone don\u2019t make up festivals or the music industry \u2013 lineups should be scrutinised; hiring policies of record labels should be examined; pay disparities should be corrected.<\/p>\n
We need action in all aspects and areas. We all suffer when there is a lack of representation on the stage because we risk the possibility of great talent being discounted.<\/p>\n
THE KEYCHANGE MANIFESTO<\/p>\n
In 2018 Keychange presented a Manifesto for change at the European Parliament in Brussels.<\/p>\n
The Manifesto celebrates the achievements, ideas and suggestions that came out of the first Keychange project and calls for collective action in four areas:<\/p>\n
1. Acknowledgement
\nAddressing recruitment, remuneration, career development and sexual harassment policies.<\/p>\n
2. Investment
\nMaking more funds available for targeted programmes which empower underrepresented artists and industry professionals.<\/p>\n
3. Research
\nAnalysing and reporting on the current gender gap with an economic impact study of companies with increased gender balance.<\/p>\n
4. Education
\nCreating a new, diversified norm by promoting role models and career opportunities.<\/p>\n
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